Product Design Example - Kickster
Kickster Goals
Quick Play Sport is the brand Wares set up in 2008. (see This was the first project we took on ourselves. After the first 50 prototypes it was clear we had a good idea. The design was patented and entered into several business competitions. When we kept winning we realised we should try and set up our own brand to make the goal and sell them. We are really glad we did as it’s been a big hit and forming the bases for our second company Quick Play Sport. Kickster sales hit 20,000 units last year and are available in 15 countries, with the patents just starting to issue. It’s been an amazing journey for us as we have built this company and seen it go from strength to strength.

Kickster is the next revolution in football goals. The only football goal available which is truly portable and both quick and simple to set up. Kickster is ready for training in just 2 minutes, with no instructions needed, as all of the poles are connected with elastic, just like a tent! Kickster is lightweight and strong, at only ½ the weight of other goals on the market, its steel and fibreglass construction will take everything you throw at it, whilst still fitting into a small, easy to carry bag. Ideal to take with you wherever and whenever you want to train. The lightest, quickest to assemble real goal of its size anywhere. Kickster has an average customer review of 4.8 out of 5.